ADVERTISING STRATEGY IN A COMPETITIVE BUSINESS ENVIRONMENT. (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC IBADAN PLANT)

Project File Details


3,000.00

Description

The Project File Details

  • Name: ADVERTISING STRATEGY IN A COMPETITIVE BUSINESS ENVIRONMENT
  • Type: PDF and MS Word (DOC)
  • Size: [176 KB]
  • Length: [84] Pages

 

PROPOSAL

This project is written to discuss on advertising strategy in a competitive business environment, advertising by Nigeria Bottling company (PLC) as case study advertising consists of paid message designed to inform or persuade buyer or idea by the identified sponsor. Meanwhile, strategy can be seen as the technique used to perform activities. Advertising strategy is a philosophy designed to accomplish the stated advertising goals.

 

INTRODUCTION

It is important when discussing advertising to be fully aware of what advertising is all about Advertising definition are as numerous as the number of advertisement available in the mass media but there is yet to be a universally accepted definition. Advertisement is seen daily on television, Newspapers, Magazine, Radio and Posters e.t.c.

 

STATEMENT OF PROBLEM

In the project work, answer will be provided to the following research problem.

  1. What is advertising?
  2. What are the reasons for advertising?
  • What are the functions of advertising?
  1. What are the function of advertising?
  2. How do we budged for advertising?

OBJECTIVE OF STUDY

The objective of the study is to highlight the importance of many researches works to various groups what really brought about this topic is the challenge encounter during the course of study and again there has not been a real precision in the study of advertising strategy in a competition business environment.

 

THE SIGNIFICANCE OF STUDY

Nigeria Bottling Company that engages in planning an advertising strategy through various method will study will finds the research very useful in planning their day-day operation. In a way the study is a crucial review of the role in adverting strategy in competitive business in the Bottling Industries.

SCOPE OF STUDY

Owing to time and financial constrains one will not be able to involve other companies that are in soft drink bottling business. No matter  how important the are study. They are a lots of factors which limits the resesrcher ability in carrying out a wider study of research out of which the following major  factor External and internal factors

The chapter of this project topic consists five chapter

  1. Chapter one: based on introduction, statement of problem, objective of the study e.t.c
  2. Chapter two discuss about literature review, the role of advertising in a environment tyes of adverting strategies, media for advertising etc.
  3. Chapter three : base research methodology, research population definition, research design etc.
  4. Chapter four: base on data presentation and analtsis.
  5. Chapter five: finding, summary etc.

Finally: conclusion and recommendation will be made at the chapter of the research work.

 

Table of content

Chapter one

  • Introduction
  • general statement of problem
  • objective of the study
  • significance of the study
  • scope of the study and limitation
  • limitation of the study
  • historical background of the case study
  • definition of terms

Chapter two

  • Limitation Review
    • The Role Of Advertising in a environment
    • types of advertising strategies
    • budgeting of advertising expenditure
    • form o0f advertising
    • media for advertising
    • bases for media selection magazine

Chapter three

3.0. Research methodology

3.1. Research population definition

3.2. Research design

3.3. Data collection method

3.4. Method of data analysis and presentation

Chapter four

  • presentation and analysis of data
  • the soft drinks in Nigeria and NBC’s market share
  • the rational for advertising in Nigeria bottling company
  • the advertising strategy adopted by Nigeria bottling company
  • the effect of strategy on Nigeria bottling company performance
  • advertising problem of Nigeria bottling company

 

Chapter five

  • summary of finding
  • conclusion
  • recommendation