APPLICATION OF MARKETING CONCEPT IN A NON-PROFIT-ORGANIZATION (A CASE STUDY OF SECURITIES AND EXCHNAGE COMMISION ABUJA)

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The Project File Details

  • Name: APPLICATION OF MARKETING CONCEPT IN A NON-PROFIT-ORGANIZATION
  • Type: PDF and MS Word (DOC)
  • Size: [164 KB]
  • Length: [62] Pages

 

PROJECT PROPOSAL

Marketing may very well be most significant activities in our society today. Your very existence if profoundly affected each day by a wide at marketing activities, the food you eat the cloth you wear, housing that shelter you and activities you engage in both in profit oriented organization non-profit oriented organization, manufacturing industries have been to some measures affected by marketing activities.

The role of marketing in promotion of financial services is the topic for the research work, therefore roles perform by marketing is the performance of business by marketing, is the performance of business activities that direct the roles perform by marketing is the performance of business activities that the flow of good and services to final consumer users at a profit, the business activities have also known as marketing mix products promotion, place, price, they can be manipulated to make financial service product (Intangible product) available to the customers.

This research work is divided into five, Chapter one deals with background to the study, two various authors to support my view, three explain how data was collected and data collected was presented. Interpreted and analyze in chapter four and the last chapter summarized the whole project and recommendation was given.

 

 

TABLE OF CONTENTS

Title Page                                                         i

Certification                                                     ii

Acknowledgement                                             iii

Dedication                                                        iv

Table of contents                                              v

CHAPTER ONE

1.0   Introduction

1.1   Statement of study

1.2   Objective of study

1.3   Significant of the study

1.4   Scope and limitation of study

1.5   Limitation of study

1.6   Definition of study

CHAPTER TWO

2.0   Introduction

2.1   Meaning of marketing concept

2.2   Importance of marketing concept

2.3   Adoption process of marketing concept

2.4   Marketing concept adoption in non-profit making organization.

2.5   The component of marketing concept

2.6   Problem of marketing concept

CHAPTER THREE

3.0   Research methodology

3.1   Population / Sample size

3.2   Sampling method

3.3   Research approach

3.4   Data Collection

3.4.1 Interview

3.4.2 Questionnaire

3.5   Administering of instrument

3.6   Method of Data Presentation and analysis

CHAPTER FOUR

4.0   Data Presentation

4.1   Presentation of Data

4.2   Data Presentation and analysis of sec. operation

CHAPTER FIVE

5.0   Summary of findings

5.1   Conclusion

5.2   Recommendation

References