Original Author (Copyright Owner): OKEKE TINA


The Project File Details

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The title of this project is communication as a tool for enhancing organizational performance. The aim of this study was to investigate the communication techniques used by the Nigerian Bottling Company and the effectiveness of such techniques. In carrying out this research, the primary and secondary data were used by the researcher. The survey method was used also. Questionnaires and Personal Interview were used as instruments for data collection. For the purpose of clarity and understanding of results data was analyzed in simple tables and percentages as chisquare (X2 ) was used as statistical measuring instrument for the study. Results of study provided precise information to ascertain positive impact of communication on organization performance. From the findings one of the recommendations made was that managers of an organization should also see a communication feedback as effective tools to an employee’s productivity.


Title Page i
Approval Page ii
Certification iii
Dedication iv
Acknowledgments v
Table of Contents vi
List of Tables ix
Abstract x

1.1 Background of the Study 1
1.2 Statement of the Problem 3
1.3 Objectives of the Study 4
1.4 Research Questions 4
1.5 Research Hypothesis 5
1.6 Scope of the study 5
1.7 Significance of the Study 5
1.8 Definition of Terms 6
1.9 Limitation of the study 6

CHAPTER TWO: LITERATURE REVIEW 7 2.1 Review of Related Literature 7 2.2 Empirical Study 18 2.3 Theeoretical Framework 28 2.4 Summary 28 CHAPTER THREE: RESEARCH METHODOLOGY 30 3.1 Research Design 30 3.2 Population of the Study 30 3.3 Sample and Sampling Technique 31 3.4 Description of Research Questionnaire 32 3.5 Validity and Reliability of Gathering Instrument 32 3.6 Method of Data Collection 32 37. Method of Data Analysis 33

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS 34 4.1 Data Presentation and Analysis 34
4.2 Hypothesis Testing 48
4.3 Discussion of Findings 52


CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION 56 5.1 Summary of Findings 56 5.2 Conclusions 57 5.3 Recommendations 57 5.4 Recommendations for further Studies 58 References 59 Appendix A 60 Appendix B 61


1.1 Background of the Study
Communication is an important element in Human society in particular and
living things in general. Society’s survival and growth demand among other things
in a system of communication. According to Albert Silversteined (1974),
communication is that process that has allowed man to survive in his current form
despite his being singularly unsuited to survive in nay particular environment.
In the words of Schramm (1971), “communication is the great relating tool. It
relates individuals to each other making it possible for groups to function and for
societies to live together harmoniously.”
Communication can be defined as the process or the act of exchanging
information between one person and other persons. It is also the process of making
information available to others. The process of communication is the process by
which messages are formulated or amended and transmitted from the source or
communication through a channel or medium to a receiver or an audience.
Communication can be a tricky concept to master within an organization,
particularly one with multiple issues. When all parts of your organization
communicate smoothly, it can improve workflow and overall productivity. By
making an effort to improve your communication process, you can build a stronger
company that will have staying power in the market.
Clear open communication can create a sense of transparency in your
organization, which builds trust between the levels of the employees, as keeping

employees in the dark can results in resentments, tension and a feeling of low job
security. Strong communication can help them feel valued and trusted. Open
communication can reduce feelings of uncertainty and cluelessness about the state of
the company, which makes for a more-positive work environment and staff who feel
secure and safe.
Communication is also, essential to building relationship between staff
members and between levels of employees both on a professional and social level. In
an organization, one can only imagine what would happen if communication does
not exist. Employees would not be able to express their ideas; as a result staff(s) will
combine experience in coming up with innovative solutions. Communication will
prevent employees from feeling isolated, build teamwork and creates a more
collegial atmosphere in the office.
When relationships are strong, employees are better able to trust one another
and work together more effectively. The study will therefore examine the
contributions of effective communication for enhancing the organizational
performance of Nigeria breweries 9th mile corner, Enugu.

Brief History of The Nigerian Breweries Plc (Enugu)
Nigeria Breweries plc, incorporated in 1946, is the pioneer and largest
brewing company in Nigerian. Its first bottle of beer Star lager, rolled off the butting
lines of its Lagos brewery in June 1949.
In September 2003, the company acquired its fifth brewery in Enugu State,
and in October 2013, its sixth brewery, sited at Ama in Enugu Ama Brewery is the

largest brewery in Nigeria and one of the most modern world wide. Situated at
Amaeke Ngwo, P.M.B 01781, 9th Mile, Enugu East, Enugu Nigeria.

Email: Martinmusag@heineken.Hl,
Website: http/www.nbplc.com.
The company has a portfolio of high quality brands and alcohol-free drinks.
Martina in three varsities namely, Maltin classic, Maltina strawberry, and
malting pineapple: Maltina Sprit in Tetrapak Amstel Malta, fayrouz in pear and
pineapple climax energy drink as Malta gold became part of the NB family in
October 2011.

1.2 Statement of the Problem
Research has proved that effective communication is a key to a successful
organizational performance. This is so because it permits workflow and overall
productivity. Today, with modernized or latest communication gadgets, many
organizations are looking up to a positive performance.
However, it is certain that Nigeria breweries 9th mile corner, Enugu lacks
effective communication.
The researcher therefore investigated the organization and the relevant of
communication as a tool for enhancing organizational performance.


1.3 Objectives of the Study
The objectives of this study include:
1. To find out the communication techniques and system used by Nigeria.
Breweries company.
2. To find the extent communication system can be applied in this company.
3. To find out the effectiveness of such techniques
4. To find out the challenges of communication in the company.

1.4 Research Questions
The research finds the following research questions relevant to the study.
1. What are the communication techniques used by Nigeria Bottling Company?
2. To what extent does Nigeria Bottling Company apply communication
3. How effective are these techniques?
4. What are the challenges to communication in the company?

1.5 Research Hypotheses
The following research hypothesis was relevant to this study.
H1: Nigeria Bottling Company uses communication system
Ho: Nigeria Bottling Company does not use communication system.
H1: Nigeria Bottling Company applies Communication system.
Ho: Nigeria Bottling Company do not apply Communication system


1.6 Scope of Study
This study is limited to Nigeria breweries Plc 9th mile corner Enugu.

1.7 Significance of the Study
This study will be specifically of great importance to Nigeria bottling
company, their customers and the academic institutions. It will benefit the company
by helping them to know the best media to use. It will also expose their customers to
the importance of communication in business organization and to increase the store
of knowledge to the academic world.

1.8 Operational Definitions of Terms
This is the process of transmitting information, ideas through, telnets etc and
attitudes from one person to another.
Increasing or further improving the good quality value or status of
An organization refers to a group of people how a business forms together in
order to achieve a particular aim.


This refers to how well or badly something is done.

1.9 Limitation of the study
The research work focuses particularly on Communication as a tool for enhancing
organizational performance, but given the particular circumstances the research have
compelled the researcher to confine the study to only one branch, Nigeria breweries
Plc 9th mile corner Enugu.


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