Project File Details


Original Author (Copyright Owner): 

3,000.00

The Project File Details

  • Name: INFLUENCE OF ADVERTISING MESSAGES ON CARITAS UNIVERSITY UNDERGRADUATES’ PATRONAGE OF GOOD MORNING CORNFLAKES
  • Type: PDF and MS Word (DOC)
  • Size: [413 KB]
  • Length: [59] Pages

 

ABSTRACT

The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your patronage of Goodmorning cornflakes? The findings revealed that advertising has great influence on he respondents purchase of Goodmorning cornflakes. The study recommends that the manufacturers should increase their media for advertising from radio and TV to bill board, posters and pamphlets so that their advertising messages will reach many people.

TABLE OF CONTENTS

Title page- – – – – – – – – – – -i
Declaration- – – – – – – – – – – -ii
Certification – – – – – – – – – – – -iii
Dedication- – – – – – – – – – – -iv
Acknowledgements- – – – – – – – – – -v
Table of contents – – – – – – – – – – -vi
List of tables- – – – – – – – – – – -viii
Abstract – – – – – – – – – – – -ix
CHAPTER ONE: INTRODUCTION
1.1 Background of the study- – – – – – – – – -1
1.2 Statement of the Problems- – – – – – – – -6
1.3 Purpose /Objective of the study- – – – – – – – -6
1.4 Research questions- – – – – – – – – -7
1.5 Scope of the study- – – – – – – – – -7
1.6 Significance of the study- – – – – – – – -7
1.7 Operational definition of Significance terms- – – – – – -8
CHAPTER TWO
REVIEW OF LITERATURE
2.1 Introduction- – – – – – – – – – -9
2.2 Review of concepts- – – – – – – – – -9
2.3 Review of related studies- – – – – – – – – 22
2.4 Theoretical Framework- – – – – – – – – -23
vii

2.5 Summary- – – – – – – – – – – -23
CHAPTER THREE RESEARCH METHOD 3.1 Introduction- – – – – – – – – – -25 3.2 Research design- – – – – – – – – – -25 3.3 Population of study- – – – – – – – – -26 3.4 Sampling Technique/sample size- – – – – – – -26 3.5 Description of research instrument- – – – – – – -27 3.6 Validity of data gathering instrument- – – – – – – -27 3.7 Method of data collection- – – – – – – – -27 3.8 Method of data analysis- – – – – – – – – -28 CHAPTER FOUR DATA PRESENTATION AND DISCUSSION OF FINDINGS 4.1 Introduction – – – – – – – – – – -29 4.2 Data presentation and analysis- – – – – – – – -29 4.3 Discussions of findings- – – – – – – – – -37 CHAPTER FIVE SUMMARY, CONCLUSION AND RECOMMENDATION 5.1 Introduction- – – – — – – – – – -41 5.2 Summary of findings- – – – – – – – – -41 5.3 Conclusions – – – – – – – – – – -42 5.4 Recommendations- – – – – – – – – -42 5.5 Suggestions for further studies- – – – – – – – -43 References- – – – – – – – – – – -44 Appendix 1- – – – – – – – – – – -46 Appendix 2- – – – – – – – – – – -47

CHAPTER ONE

GET THE FULL WORK

DISCLAIMER:
All project works, files and documents posted on this website, projects.ng are the property/copyright of their respective owners. They are for research reference/guidance purposes only and the works are crowd-sourced. Please don’t submit someone’s work as your own to avoid plagiarism and its consequences. Use it as a guidance purpose only and not copy the work word for word (verbatim). Projects.ng is a repository of research works just like academia.edu, researchgate.net, scribd.com, docsity.com, coursehero and many other platforms where users upload works. The paid subscription on projects.ng is a means by which the website is maintained to support Open Education. If you see your work posted here, and you want it to be removed/credited, please call us on +2348159154070 or send us a mail together with the web address link to the work, to [email protected] We will reply to and honor every request. Please notice it may take up to 24 - 48 hours to process your request.