This study examines value added service and organizational growth using correlation method. (a case study of Cowbell Nigeria Plc). Specifically, the study investigates whether value added services (value added services) influences organizational growth in the Cowbell Nigeria, cross-examines the difference between level of perceived customers’ patronage and brand loyalty among companies that practices value added services and organizations that do not practice value added services in the Cowbell Nigeria, and analyses how value added services adoption influences organizational performance and profitability. The study employs the survey descriptive research design. A total of 30 responses were validated from the survey. The study adopts the complexity theory. From the responses obtained and analysed, the findings reveals that value added services (value added services) influences organizational reputation in the Cowbell Nigeria. Furthermore, the findings revealed that there is a significant difference between level of perceived customers’ patronage and loyalty among companies that practices value added services and those that doesn’t in the Cowbell Nigeria. The study recommends that government should encourage international intervention on road safety for sustainable national development. The study further recommends that policy makers need to take a holistic approach in identifying and supporting the antecedents of value added services. The study further recommends that value added services can be stimulated by taking economic measures, investing in entrepreneurship and opportunity identification and, improving governance and education, health, safety and security, personal freedom and social capital holistically and simultaneously.
- BACKGROUND OF THE STUDY
In today’s dynamic business environment, companies are faced with the need to positively impact the customer by taking on specific responsibilities to increase their value impact. Organizations have developed a set of strategies to address this interface between the needs of the company, the products, and the associated business needs in day-to-day business operations around the world.
Many organizations, such as banks and some manufacturing companies in Nigeria, are motivated by the need to generate more and more profits, which is the only goal of any business. To achieve this goal, some companies do not respond well to the needs of host communities, the well-being of employees (often cheap labor), environmental protection and community development. Research has shown that value-added services can increase the profitability, sustainability, integrity and reputation of any company that incorporates it into its policy.
Nkanga (2007) postulated that value-added services imply the obligation for businesses to contribute to the customer. The policy of introducing value-added services should not be motivated by higher profits. In Nigerian organizations, it is common to make the provision of value-added services one of their missions. Organizations need to understand that the specification of value-added services as part of their guiding principles involves stakeholders.
1.2 PROBLEM STATEMENT
Despite the recent emphasis on value-added services in Nigeria, manufacturing organizations are still a problem. Most organizations still see no reason for the acceptance of value-added services. Companies that have accepted and reluctantly accepted value-added services are doing so at a profit.
This study examines the problems and perspectives of customer services and their impact on organizational performance in Nigeria.
1.3 PURPOSE OF THE STUDY
The broad objective of this study is to examine how of value added services in the affect the business growth of cowbell Nigerian. Specifically, the study is designed to:
- Investigate whether value added services (value added services) influences organisational growth in the Cowbell Nigeria.
- Cross-examine the difference between level of perceived customers’ patronage and brand loyalty among companies that practices value added services and organisations that do not practice value added services in the Cowbell Nigeria.
- Analyse how value added services adoption influences organisational performance and profitability.
1.5 SIGNIFICANCE OF THE STUDY
The importance of this dissertation is not just to analyse the practice of value added services but to understand the current practice, the level of understanding of value added services cowbell. The study aims to help the cowbell Nigeria take a comprehensive approach to customer service strategy. The study will also be of interest to research institutes and individual researchers interested in accounting standards and will use the results for further research. This study will encourage researchers to identify the effectiveness and efficiency of the customer services. The research will help individual companies understand their position relative to the customer service and business growth.
1.6 STUDY HYPOTHESES
To provide empirical answers to the research questions above, the following research hypothesis were developed. They are as stated below;
H01: Value added services (value added services) does not influence organisational reputation in the Cowbell Nigeria.
H02: There is no significant difference between level of perceived customers’ patronage and loyalty among companies that practices value added services and those that doesn’t in the Cowbell Nigeria.
1.7 SCOPE AND LIMITATIONS OF THE STUDY
The study scope is limited to investigating value added service and organizational growth using correlation method.
The limitation faced by the research was limited time and financial constraint
1.8 DEFINITION OF BASIC TERMINOLOGIES
Performance: Performance is the manner in which an organization functions, operates, or behaves in the society.
Stakeholder: This study describes a stakeholder as a person or group with a direct interest, involvement, or investment in a business organization e.g. the employees, stockholders, and customers of a business organization.
Hypothesis: hypothesis is a tentative statement about relationships that exist between two or among many variables. It is a conjectural statement about relationships and need to be tested and subsequently accepted or rejected.
Theories and laws: A hypothesis, if it is true, state a law. Therefore, the hypothesis is a law like a statement. Law is defined as a statement of invariant relationship among observable or measurable properties.
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