The Project File Details
For any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller machine adoption is the answer.
TABLE OF CONTENT
Table of content
CHAPTER ONE; Background to the study
CHAPTER TWO; Literature Review
CHAPTER THREE; Research methodology
CHAPTER FOUR; Data Presentation and Analysis
CHAPTER FIVE: Summary, Conclusion and Recommendations.
BACKGROUND TO THE STUDY
The company’s effort at prevailing among thousand of competitors is surrounded by a number of strategies. Among this strategy is effective customer relation customers are the centre-pieces of any production outfit is goods based or services based. If there are no customers either existing or prospective there will not be the needs for productive activities talk less of creativity, inventions or innovations.
For any company to succeed and survive in this dynamic and ever changing environment, it must confirm and adapt to the change in other to compete effectively. One of the changes in the environment is the improvement in information technology, among which is automatic teller machine (A.T.M) that reduce the stress of compulsory visitation to bank’s braches.
As someone said ‘‘a good marketer, particularly of financial services products must be conscious of good consumers relation with adequate consideration of consumers need so as to perfect the ways and means of satisfying such needs. in order to satisfy the needs of consumer without stressing them. (the customers) banks in the banking industry realized that effective distribution of service is the key ingredient to survival. Thus, lead to the introduction of A.T.M an accretion for automatic teller machine with the following features and benefits in other to maintain customer relationship and loyalty.
without doubt, the adoption of A.T.M in banking industry will leads to maintenance of customer relationship which will in-turn leads to the following.
1.2 STATEMENT OF PROBLEM
In any research work, certain problems are usually identified for the study to solve. It is the way a problem is identified that governs the ability of decision makers to search and identify appropriate solution.
In this regard, below are the studies.
1.3 AIMS AND OBJECTIVES
This research work will be useful for practical purpose, which shows the significance of A.T.M in enhancing customer relations in banking industry other aims of the study are.
1.4 SIGNIFICANCE OF THE STUDY.
Apart from the benefit that the researcher stands to gain, this study is also benefit to the following group (s)
Need to adopt similar but related strategies regardless of the location and potentialities
Therefore, and recommendation in this study regards the significance of ATM in exchanging customer relation can be useful to all firms in the industry.
Conceptually, this study is limited to the significance of automatic teller machine in enhancing customer relation in Nigeria Banking industry.
Geographically this study is expected to cover the areas where automatic teller machine is located as it can not be found present I every nooks and corner of the towns .
Industrially, this research work will be limited to banking industry with emphasis of diamond bank Plc, 95 one of the firms in the industry
Time scope –this study is expected to cover the period of writing these projects that is second semester 2005/2006 session.
Generally speaking, all areas of human Endeavour are characterized by some hindevonces a research work of this nature is therefore of no exception
During this study, the following are the inciting factors.
despite all the above stated limiting factors the researcher is of hope that, the research will achieve it’s arms aims and objective with been bias.