The Project File Details
Topic: The role of Mass Communication in the Developing Countries, The Nigerian Case.
If there have been problems politically, socially and economically in the third world countries, this problem could be attributed to communication gaps between people who are expected to be in constant contract to make two ends meet.
The communication gap which has been causing problems all due to the fact that mass communication in developing countries are termed nothing some times that could be done without. But it is a blatant lie.
This work is expected to show the important roles mass communication can play towards a developing nation. A further insight into the study will reveal the problem associated with this communication, process in Nigeria as it affect all other developing countries of the world.
Our first chapter treats the objectives of the research and what mass communication is all about, furthermore the research question and research hypothesis, assumption and limitation of the study.
Chapter 2 treats roles mass communication has been playing in the developing of these developing countries of which Nigeria is one. This chapter equally identifies those factors, which can help mass communication achieve its developmental roles. And finally in this chapter the problems or limitation associated with mass communication in Nigeria were identified.
In chapter 3, the research produce and methodology used were stated. Also measuring instrument and expected results.
In chapter 4, the analysis and presentation of the data collected was shown.
Finally in the last chapter, recommendation and conclusion were made based on the outcome of the project research.
REVIEW OF RELATED LITERATURE AND THE ROLE OF MASS COMMUNICATION IN NIGERIA’S DEVELOPMENT
3.1 Research design
1.1 BACKGROUND OF THE STUDY
Before we delve into the main theme of the topic it will be worthwhile to get acquainted with the key word of the topic, which is communication. After knowing what communication is, we then can get further to know the meaning of the mass attached to it ie mass communication. There is no of communication though is as old as life itself; still remain one of the most important activities of man since the earliest days. Life and willing are premised on man’s ability to communicate. Thus there is no particular laid down definition of mass communication. Several authors have attempted their own definition through different perspectives but generally have arrived at virtually the same meaning.
Communication evolved as a result of the persistent natural human love to promote unity some time and at other times conflict, from this arises the traditional definition of communication as a process or art of transmitting information, ideas and attitudes from the a source to a destination (age etal-1988). The concept of communication has its basic idea transfer transmission or exchange it something from one person to another.
Chinyere Okunna is her book, introduction to mass communication (1994) stated that to communicate, basically means to share ideal information, opinion’s feeling or experience between people, that means communication allows message from flow with way and results to sharing of experience!
More recently Jayawara (1971) defined communication as an interaction process through which persons or group relate to each other and share information, experience, and culture. From the above definition it could be seen that communication is important in the development of any country since it deals with the sharing of information, experiences and culture, which are the basic for development.
In other hand mass means many are involved at the same time of the sharing.
Now let us attempt a definition of mass communication, its brief history and the communication processes.
John Bitner in his mass communication. An introduction second edition saw mass communication “as deadline of the investigative journalist, the creative artistry of documentaries, the bustle of a network newsroom, the whir or computer the hit record capturing the imagination of millions the radio disc jockey setting the pace of morning show, and the advertising executive planning a campaign. It is radio, research, recordings resonators and ratings. It is television, talent, telephone and tabloids. It is satellites, story boards system and segues. It is all these and more but not new and dynamic”3
According to Eric Rothenbuhier mass communication is a term use in a variety of way, which depute potential for confusion are usually clear from the context. These include
For clearer perception of what mass communication is let us see through the definition Chinyere Stella Okunna, in her introduction to mass communication. She said “A basic way to define mass communication is to say that it is the processes of transmitting information ideas and attitudes to many people usually through machine. It is the scientific study of mass media, the message they produce, (Information, ideas, attitudes), and the audience responses (people) they transmit these message to. In mass communication the source may be one person, but most time it’s a group of people.
Actually we are not new to mass communication, in view of that, we shall skip the channels of mass communication and delve right into the course of research which attempts to discover the relationship of these mass communication components for sharing of information, ideas and attitudes to a developing country like Nigeria. Let us know a little about the country under review-Nigeria.
Nigeria as we all know is a third world country of Africa. It is one of the largest countries in west Africa and as is the case with developing countries, it has diverse ethic and tribal problems.
From the afore stated definition and what was derived from them, the need for mass communication in the development of a developing nation like Nigeria cannot be over emphasized.
Basically if not for any other thing we need it to reform our society, to share experiences, information, and diversify and unify our cultural values and attitudes.
Another significant of mass communication is a developing country, is that; it helps in all sectors of the economy. It is as well as educating and informing the masses or populace on these areas. Among the basic roles of mass communication or rather mass media in a developing country as will as seen later in the book are
Conclusively, the best objective, aim and role of mass communication to a developing country like Nigeria can best be achieved through ruralization of the media and mass communication processes. Education of the rural ties can equally help in the realization of these objectives.
Furthermore, there should be fewer restrictions on the mass communication practitioners and mass communication itself. A strong body should be organized to regulate the activities of mass communication.
It is equally worthwhile to include in this concluding part of the introduction that political elites have a very vital role to play in any of this developmental stages especially when it is related to the society in which it operates as well as the type of government in control of the press and the theories the press monarchical feudalism, capitalism, totalitarian, social responsibility theories.
This set of objective was to guide us in the conduct of this research and to limit us to the scope of the objective and these objectives are enumerated below.
H1: The mass communication been playing their role in Nigeria
H0: The mass communication has not been playing their role in Nigeria.
H2: The mass communication helped Nigeria to achieve any development.
H0: The mass communication do not helped Nigeria to achieve any development.
H3: The effects of mass communication in the rural area, does it exist?
H0: Mass communication do not has effect in the rural area.
H4: Mass communication failed in its development roles.
H0: Mass communication do not failed in its development roles.
H5: Mass communication does face limitation in Nigeria.
H0: Mass communication does not face limitation in Nigeria.
H6: The aspect of mass communication has been playing its roles.
H0: The aspect of mass communication has not been playing its roles.
H7: Compare mass communication in the developing countries with mass communication in the developed countries.
H0: Mass communication in the developing countries does not with mass communication in the developed countries.
H8: The view of mass communication in Nigeria by the year 2004.
It is assumed that federal Radio Corporation of Nigeria carries news and features that stimulate social changes. It is also assumed that the media possess a similarity of psychological as well as other disposition with the rest of the print media that operate in the country. It is also assumed that they have equal roles to society both moral and otherwise.
This research topic “the role of mass communication in a developing countries, the Nigeria case is expect to get finding from most of the third world countries which are referred to as developing countries by the Western allies.
It was expected to elicit data more from Nigeria as a whole, which is the case study, but due to cost, time and physical incapability among other reasons we could not cover this area. In view of this, we selected some media set-ups around our vicinity (Enugu metropolis to represent the entire nation.