The Project File Details
The issue of role and portrayal of women in media and videos has been an issue and
constantly advocated for change by feminist film theorist. The stereotype of women by the
kind of role they play and how they are portrayed tends to be negative and demeaning, this
problem is global, from Hollywood, to Bollywood, Nollywood and Kannywood. The
situation in Nollywood is characterized by gender disparity in the portrayal of women. The
study employed the Qualitative survey research design. Design is generally based on a
social constructivism perspective. Which may not be align to set statistical calculations, as
well as the use of interviews, focus group discussions, observation or qualitative content
analysis. The sample of the study is 3 movies popularly selected based on informal opinion
research on popularly selected based on informal opinion research on population. The
study sampled 12 persons who had recently watched the select videos. They are composed
of teenager, Muslim women and Christian women. Since the data are qualitative, the study
used the thematic narrative approach to analyse data. The study finds that the general
agreement on the portrayal of Muslim women in Hausa movies is that of negativity and
bad example, domestication and subjection. The conclusion is that the portrayals of
Muslim women in Hausa movies are not encouraging and inspiring to women, this implies
that there is need for changes in the portrayals and role-played by women in Hausa movies.
Table of Contents
List of Tables
CHAPTER ONE: INTRODUCTION
1.1 Background to the Study 1
1.2 Statement of the Problem 2
1.3 Objectives of the Study 2
1.4 Research Questions 2
1.5 Scope of the Study 3
1.6 Significance of the Study 3
1.7 Limitation of the Study 3
1.8 Definition of Terms 3
CHAPTER TWO: LITERATURE REVIEW
2.1 Nigerian Cinema: Evolution, Antecedents and Challenges 4
2.2 Post-Colonial Feminist Film Theory 4
2.3 Women in Movie 8
2.4 Positive Models and Movements 9
2.5 Synopsis of the Movies 11
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction 14
3.2 Research Design 14
3.3 Population of the Study 15
3.4 Sampling Size and Sampling Technique 15
3.5 Description of Data Gathering Instrument 15
3.6 Validity and Reliability of the Instrument 16
3.7 Method of Data Collection 16
3.8 Method of Data Analysis 16
CHAPTER FOUR: DATA PRESENTATION, ANALYSIS &
DISCUSSION OF FINDINGS
4.1 Introduction 17
4.2 Order of Discussions across Focus Groups 17
4.2.1 Discussion Topics 17
SENIOR RESEARCH PROJECT
4.2.2 Emerging Themes across Focus Group 17
4.3 Data from Content Analysis 24
CHAPTER FIVE: SUMMARY, CONCLUSION & RECOMMENDATION
5.1 Summary 35
5.2 Conclusion and Recommendation 36
1.0 Background of the Study
The issue of role and portrayal of women in media and videos has been an issue
and constantly advocated for change by feminist film theorist. The stereotype of women by
the kind of role they play and how they are portrayed tends to be negative and demeaning,
this problem is global, from Hollywood, to Bollywood, Nollywood and Kannywood. The
situation in Nollywood is characterized by gender disparity in the portrayal of women.
From inception Nigeria movies have always portrayed the woman as sex objects, weaker
vessels, consultant of witch doctors so as to lure men, etc. In some movies women are
depicted as derailed women who are ambitious but are sided by romantic love, desperate to
acquire mundane material things.
The phenomenon has become obvious in Kannywood where films are designed and
created based on Islamic tenet but one can notice serious stereotypes of the women in the
role they play and the way they are portrayed.
The gender disparity in Kannywood through the roles women play and the way
they are portrayed informed this study. The study seeks to explore the Role definition and
portrayal of women in selected Hausa movies so as to understand the situation through the
eye of women of some selected Kannywood movies as case study.
1.2 Statement of the Problem
Over the years as a multimedia student with interest in media representation I
observed the male folk are given more attention in movies especially Kannywood movies
which is a reflection of the larger problem in Hollywood, Bollywood and Nollywood. I
observe Muslim women are underreported in Nigerian media; with most portrayals being
negative which does not reflect the reality on the street. The aim of the study is to find out
what roles, are prescribed for Muslim women in media and to ascertain if such roles
actually meet with the tenets of Islam concerning women.
1.3 Objectives of the Study
1. To find out the roles prescribed for Muslim women in Hausa films
2. To determine how Muslim women are portrayed in the select Hausa movies.
3. To ascertain if there are similarities between prescribed roles and portrayal of
Muslim women in the select Hausa films?
1.4 Research Questions
1. What roles are prescribed for Muslim women in `Nigerian `Hausa movies?
2. How are Muslim women portrayed in the select movies?
3. Are there similarities btw the prescribed roles and how they are portrayed in the
1.5 Scope of the Study
The study encompassed role definition and portrayal of women in selected Hausa
movies, specifically, the study focus on three Hausa movies:
• Baruniya Nazifi Asnanic Ado Bappah 2016
• Uwar gulma Usman Mu,azu Shiek Isa Alolo 2016
• Hakin Aure Nazifi Asnanic Falalu Dorayi 2015
Using 12 persons who had recently watched the select videos to make inferences on
the role definition and portrayal of women in Hausa movies.
1.6 Significance of the Study
The study is significant in the sense that it will identify the gap and stereotype
about women using the media (films) as medium of expression of the bias against women.
The study will identify the issues regarding women under representation in Hausa movies
hence the need for policy makers to take action in reducing the problem of demeaning the
women who are major stakeholder of the society.
1.7 Limitation of the Study
The small sample size of three movies and focus group can be said to have limited
the study yet it has not totally undermine the findings of the study. More sample size
would have provided more opinion on the role definition and portrayal of Muslim women
in Hausa movies. The reviewed literature was not exhaustive to make conclusion on the
study yet this has not undermine the outcome of the study.
1.8 Definition of Terms
1. Portrayal: This can be defining as a description of the representation of someone,
either in the form, either in form of a dramatic character, a spoken description or
2. Hausa Movies: Films produced in predominant Hausa language especially those
produce in Kannywood.
3. Role Definition: The role given to women in typical Hausa movies