The Project File Details
1.1 Background of the Study
Mass media are very important tools of communication, through which information is passed
to even the farthest end of the society. They enable us to communicate with each other by
helping us to overcome the barriers of time and space. They perform both primary and
secondary functions for the society.
The media of mass communication are divided into the electronic (broadcast) and print
media. The print media involves mainly magazine and newspaper; they are informers which
provide retrievable, researched, in-depth and interpretative news stories of events.
The broadcast media comprise of the radio and television, it has not been as enterprising as it
should be. This is due to the majority ownership and control of the broadcast media by the
Concisely put, broadcast is a society wide type of message dissemination, which involves the
transmission of ideas, words, sounds, pictures and values in the form of signals through the
airwaves to a target audience. Broadcasting is an activity of a branch of the media of mass
communication called the electronic media that use transmitters and airwaves in the
transmission of news and information to their heterogeneous audience.
Ownership is a critical factor for the content of any medium. This implies that there is a
connection between ownership and the content and nature of a medium. The nature of
ownership itself is determined by the character of the owner, his interests and the vision he
has for the medium. Character here indicates whether ownership is private or public, private
oriented or non-profit oriented. Interest refers to the economic (business) concerns and
political persuasion of the owner. And vision here, means the idea of the owner about what a
medium should be or do and his understanding of the practices and goals of journalism.
All these go a long way to determine the interest of the medium and its coverage of certain
issues. McQuail (2000) contends that the belief that ownership ultimately determines the
nature of media is not just a Marxist theory but virtually a common sense axiom summed up
in Alttschull‟s (1984) “Second law of journalism: the contents of the media always reflects in
interests of those who finance them.
The disposition of an owner is to his interests and vision for the medium would also, to an
extent determine his view of the theory of social responsibility which sees “media ownership
as a form of public trust or stewardship, rather than as an unlimited private franchise”
Agba, a communication expert presents further analysis of third world system as a system
were ownership and control of the media is typical of communist or socialist countries in
which the media are owned publicly and controlled by the dominant political party and also a
centralized control, privately owned system.
He explains that media are owned by private organizations and individuals but are firmly
controlled by government. This system is operated in Nigeria and many African countries.
In Nigeria, government control can be direct or indirect. There is strict control of the mass
media through police and military intervention and harassment. In most countries of the third
world, broadcast media are owned by government and consequently easy to control.
The media system that exists in a society is directly related to the political system prevalent in
the society. The political system determines the exact relationship between the media and the
government. The political system in place also determines the relationship between the media
and the people. It also affects the flow of information in the country in which it operates.
This can be traced to the political experience of the western region of Nigeria in the first
republic, where; during the 1962 – 1965 political crisis in the western region, broadcasting
was employed freely by the government of the day as an instrument for waging an offensive
Following the activities of major political actors, the government saw its powerful ability
then decided to only trust broadcasting media into the care of its loyal. it therefore toyed with
the idea of tying the radio and television to what why Edochie of ABS called “its apron.”
The government‟s insistence on moving and controlling the electronic media is in
contravention of the universal declaration of human rights article 19 of the UNO. The article
28 stipulates that; Everyone has the right to freedom of opinioned expression, this right
includes freedom to hold opinions without interference and seek, receive and impact
information and idea through any media.
Nevertheless, Nigerians are increasingly, decrying government ownership and control of
radio and television stations because the stations are increasingly losing its credibility.
Ugo (2008) attributed the fear of the government as;
Factor underlying the restlessness of government of free radio
and television from its contribution is nothing but fear. But
government has defence against this; it claims that the private
ownership would lay volatile Nigerian publics open to selfish
manipulation. Hence, it can only trust such big responsibilities
into the hands of its loyal.
Due to the government control of the electronic media, they lack credibility and objectivity.
This can be accounted in the calibre of workers they parade. Poorly educated editor and
reporters who are easy target for manipulation by the government and its agents.
Media ownership pattern has become central to the discussion on mass media and society
because Edeani (1985) printed out that; The nature of ownership of any press system
determines to a great extent whether that press is dynamic, vigorous and responsive press; or
an emasculated, timid, spineless, ineffectual or irresponsible press.
However, we have three main categories of media ownership namely;
1. Government ownership
2. Private ownership
3. Mixed ownership.
But the researcher will be constrained to government ownership of media.
Government ownership implies that the medium is completely financed by the government
e.g. Anambra Broadcasting Service (ABS radio), Enugu State Broadcasting Service (ESBS),
Radio Nigeria, etc. In government ownership, the government not only finances the media
house, but also lay down policies for the media and helps in implementing them. The
government previews the news content and news programmes to see if they agree with their
policies and what they (the government) want. Also, any news that the government does not
want to be made known to the public and is in the news content, the government will erase
out of the news content.
Also, the government further controls the media by their decision to invest or not to invest.
The government‟s interest will be reflected in their appointment of competent staff.
There is a common saying with regards to mass media control in Nigeria and elsewhere
which has become a cliché that “he who pays the piper dictates the tune.” This means that
owners of mass media organize, channel, and control what the media broadcast and how they
It is obviously true that mass media owners exert a threatening control over the press,
whether the mass media is managed by a board of director‟s appointment, by private owner,
or by public corporation established by the government. The media have policies set down by
the board. The short term and long term operations.
Because of this influences the ownership, the media has become a mere vociferous tool,
propaganda and as well as indispensible instrument used by the government to make or mark
their relationship with the masses.
1.2 Statement of Research Problem
Whatever the practice of ABS (radio) the influence of leadership and control on gate-keeping
are still present and if it is not handled well, it may greatly impair the success of any program,
so this is what the researcher is aimed at finding.
Right programming decision can lead to success for the radio station. In ownership,
government exercise total control of the medium or media information. It has the right to
appoint the chairman, the editors and members of the board of directors of the body.
I countries with less degree of free press, government has manipulated the masses using
broadcasting media. Broadcasting is volatile and its potentials are unending satisfaction.
Since ABS radio is one of the state governments owned broadcasting media stations, it could
be involved in state government propaganda machinery like others.
This researcher has been monitoring the quality of news and programmes coming out on ABS
radio and is disturbed by the level of sycophantic (praise singing) on the government that
negates objective reporting. It is on this note therefore that this researcher is set out to know
whether such non-objective reporting is as a result of government o the journalist or if there
are other factors responsible on such unethical reportage.
Government did not own and exert control of broadcast media for its sake but for a definite
purpose of using it as a medium or tool of telling its own story the way it suits them.
Most state owned media organizations are hand locked with credibility and objective
questions for the way they have handled information dissemination for the government at the
expense of the opposition and indeed the people. For this reason, media audience is today
known to take state owned media messages with a pinch of salt. And because ABS radio is a
culprit in this issue, the researcher has chosen it for her study.
1.3 Objective of the Study
Based on this seemingly observation, the objective of this study includes:
1. To find out how objective the ABS (radio) discharges its duty in the light of
government ownership and control.
2. To determine whether ABS (radio) is involved in sycophantic reporting.
3. To find out how government influence on the station affect people‟s patronage.
4. To determine the pattern of recruitment of journalist into the organization.
1.4 Research Questions
A number of questions have been raised and answers to such questions definitely shall
provide solution to the problem of government misuse of ABS (radio). The belief of the
researcher is that the following research questions will provide focus and direct her attention
to major issues in the identified problems and they are:
1. To what level has government ownership and control influence affected objective
reporting on ABS (radio)?
2. How does ABS (radio) practice sycophantic reporting?
3. How true is it that government influence on the station affect people‟s patronage?
4. To what extent does journalist‟s recruitment into the ABS (radio) station comply with
the standard principles?
1.5 Research Hypotheses
From the above mentioned research questions, some hypotheses shall be tested in this study.
They are as follows:
H1: Government ownership and control influence affects objective reporting on ABS
H0: Government ownership and control influence do not affect objective reporting on
H2: ABS (radio) is involved in sycophantic reporting.
H0: ABS (radio) is not involved in sycophantic reporting.
1.6 Scope of the Study
The scope of this study is limited to only accessing the impact which government of
Anambra State influence on ownership and control of its radio arm is having on the journalist
objective reporting. It does not cover other areas of the states broadcast media organization or
states print media. It only discusses radio, taking an aspect of negative reporting which
audience is alleging that emanates due to control influence. And that is what this study wants
1.7 Significance of the Study
The benefits of this study are numerous. The impact of government ownership and control of
Anambra Broadcasting Service (radio) demands serious empirical investigation because of its
significance as follows:
a. The study result will confirm whether state government use ABS (radio) as
b. The study will expose the level of government involvement in the management and
staff recruitment in the station.
c. The study will expose the level of sycophantic practice in the government owned
d. The result of the study serves as reference material for further studies in management,
government and mass communication.
e. Both government and management of ABS (radio) will find the study useful in many
1.8 Operational Definition of Significant Terms
In order to avoid the researchers misinterpretation of certain words or terms contained in the
title of this work, the researcher defined the term operationally, such words and terms are:
1. Government: the body that controls and directs the affairs or welfare of the state.
2. Impact: is a change in a particular situation of something either positively or
3. Objective reporting: is the situation in news coverage where facts are reported